Categories
- Glossary
Suggest a new Definition
Proposed definitions will be considered for inclusion in the Economictimes.com
Marketing
- PREV DEFINITION
Marketing Mix
See AlsoYes, It’s Scary to Invest When Markets Are High | How to ProceedHow to Read Stock Charts?Britannica MoneyStock Market Basics: 9 Tips For Beginners | BankrateThe marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
Read More
- NEXT DEFINITION
Minimum Viable Product
Read More
Definition: A market is defined as the sum total of all the buyers and sellers in the area or region under consideration. The area may be the earth, or countries, regions, states, or cities.
The value, cost and price of items traded are as per forces of supply and demand in a market. The market may be a physical entity, or may be virtual. It may be local or global, perfect and imperfect.
Description: What are the different types of markets?
A market can be called the 'available market' - that of all the people in the area. Within the available market, there is the 'market minimum'- or the market size, which will buy goods without any marketing effort. This is the lowest sale that a company could get without any action on its part. In today's world, this level is sinking ever lower.
There is also the 'market potential', which is the maximum market size that will buy goods when subjected to the greatest marketing action that a company can do. Beyond this market potential, the costs outweigh the gains. The market potential is therefore the upper limit for a marketplace and sales.
Read More News on
- PRODUCTADVERTISING AGENCYBUYERSSUPPLIERS
- BRAND MANAGERSSPONSORSHIPMEDIADEMAND
- SUPPLY
- PREV DEFINITION
Marketing Mix
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
Read More
- NEXT DEFINITION
Minimum Viable Product
Read More
Related Definitions
- 5 Forces Analysis Of The EnvironmentThe five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works.Description: There are five forces that act on any product/ brand/ company:1. The threat of entry: competitors can enter from any industry, channel, function, form or marketing activity. How best can the company take care of the threat of new entrants?2AdvertisingAdvertising is a means of communication with the users of a product or service. Advertisem*nts are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.Description: Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to AdvertorialAn advertorial is a form of advertisem*nt in a newspaper, magazine or a website which involves giving information about the product in the form of an article. Usually, a brand pays the publisher for such an article.Description: Advertorials are advertisem*nts that appear in the media, be it magazines, newspapers or websites. Advertorials are paid content.They are used by marketers to educaAffiliate Marketingerved the tags 'affiliate links' or 'sponsored posts' on websites before? Or have you wondered if it might be possible to earn money anytime, from anywhere? Well, that is the concept behind affiliate marketing. Affiliate marketing is a concept where an affiliate who enjoys a product and promotes the products on their social platforms receives a profit whenever a sale is made. Did you know that aff
- Ambient AdvertisingAmbient Advertising is about placing ads on unusual objects or in unusual places where you wouldn’t usually expect to have an advertisem*nt.Description: Ambient advertising evolved as a concept because it has a lasting impact on the minds of consumers which makes it more effective. Ambient advertising is all about creativity, and how effectively the advertiser is able to communicate the message Ambush MarketingAmbush marketing, a term first coined by marketing guru Jerry Welsh, has not really been rigorously defined. However, it broadly refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. It is typically targeted at major sporting events - like the Olympic Games or the worldBehavioural SegmentaionBehavioral segmentation is a more focused form of market segmentation that groups different consumers based on specific behavioral patterns they display when making buying a product.Description: Behavioral segmentation classifies organizations and individuals into different categories based on how they act or behave towards products. It involves classifying consumers or grouping them based on Blue Ocean Strategy'Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure.Description: Blue Ocean Strategy can be applied across sectors or businesses. It is not limited to just one business. But, let's first understand what is B
- Brand TribeA brand tribe could be regarded as a group of people who collectively identify themselves with the product and share similar views and notions about the brand. They are not just consumers of the product, but play a major role in its promotion.Description: A product is successful when it becomes a cult. Companies are not just selling consumers their products nowadays, but an idea, a vision as hBrand ValuationBrand valuation is the process used to calculate the value of a brand or the amount of money another party is prepared to pay for it.Description: A brand comprises tangible as well as intangible elements relating to the company's style, culture, positioning, messages, promises and value proposition. Brand Valuation, subsequently, is an estimate of the financial value of a brand. There is no un
Related News
Buy Kewal Kiran Clothing, target price Rs 812: Anand RathiKewal Kiran Clothing Ltd. key Products/Revenue Segments include Apparels, Homemart & Accessories, Service Income, Export Incentives, Other Operating Revenue for the year ending 31-Mar-2023.- Buy Indian Hotels Company, target price Rs 640: ICICI SecuritiesIndian Hotels Company Ltd., incorporated in the year 1902, is a Mid Cap company (having a market cap of Rs 75484.61 Crore) operating in Tourism & Hospitality sector.
- Buy G R Infraprojects, target price Rs 1720: Axis SecuritiesG R Infraprojects Ltd., incorporated in the year 1995, is a Small Cap company (having a market cap of Rs 14484.98 Crore) operating in Construction sector.
- Buy PNC Infratech, target price Rs 505: Axis SecuritiesPNC Infratech Ltd., incorporated in the year 1999, is a Mid Cap company (having a market cap of Rs 12190.74 Crore) operating in Infrastructure sector.
- Buy J Kumar Infraprojects, target price Rs 845: Axis SecuritiesJ Kumar Infraprojects Ltd., incorporated in the year 1999, is a Small Cap company (having a market cap of Rs 5083.21 Crore) operating in Infrastructure sector.
- PSU stocks feel poll result heat; Cochin Shipyard, Bharat Dynamics worst hit, fall up to 10%PSU stocks like Cochin Shipyard and Bharat Dynamics fell by 10% following the BSE PSU index's 4% drop post Lok Sabha election results. Analysts remain positive on PSUs as they see government entities having an advantage.
- Is it time to buy large-cap stocks after yesterday's market drop? Arvind Sanger answersWe invest in companies where we feel promoters' interests are aligned with shareholder interests for long-term value creation and we will have to see in the current coalition government what are going to be the new areas of emphasis and what is going to be the continuity.
- Neutral on Max Financial Services, target price Rs 1020: Motilal OswalMax Financial Services Ltd., incorporated in the year 1988, is a Mid Cap company (having a market cap of Rs 31150.06 Crore) operating in Financial Services sector.
- Buy Ratnaveer Precision Engineering, target price Rs 132: Anand RathiRatnaveer Precision Engineering Ltd., incorporated in the year 2002, is a Small Cap company (having a market cap of Rs 549.25 Crore) operating in General sector.
- Stay patient; don't dabble in risk right away: Maneesh DangiIt is still likely that Modi would return, but the best case scenario for the market would be a Vajpayee like Modi versus one which continues to have animosity with state because that setup would be very-very bad for market.
Load More
Trending DefinitionsSikkim Election Results 2024 Live UpdatesRBI MPC Meeting Live UpdateBudget 2024 Real EstateRailways Budget 2024Interim Budget 2024Budget 2024 New Tax RegimeIncome Tax in Budget 2024Debt fundsRepo rateMutual fundGross domestic productData miningAdvertisingProductMonopolyCryptographyDepreciation
